Created in collaboration with AgeUK, this year's John Lewis Christmas ad (above) highlights the loneliness of many older people and asks you to 'Show someone they're loved this Christmas'.

Following the 2014's Monty The Penguin and 2013's The Bear and The Hare, the latest John Lewis Christmas ad has now been released. It'll be shown for the first time on TV tonight during Gogglebox, but you can watch it here it.

Man On The Moon follows the friendship between a young girl and an elderly man who lives alone on the moon. He's alone at Christmas, while she's surrounded by her family and all of the usual trappings of the season – so she sends him a present to help them communicate.

The story is touching – though part of me wishes the story had shown her building a space rocket like a character in an Oliver Jeffers book would and going off to bring him to their Christmas celebration, presence being much better than presents. But, hey, this is an ad for a shop.

The ad was teased by a TV and social media campaign that started last Sunday, and as before, the campaign extends into stores too (though it's unlikely you'll be able to buy cuddly toys of the central characters this year). There will be moon-themed events at John Lewis stores, and there's a Man on The Moon app that includes a 3D interactive moon,  games and 'moon facts'.

The campaign was created by adam&eveDDB. Post and VFX work was done by The Mill.