iheedCrowd is a new online platform that aims to encourage designers, artists and animators to create educational materials about global heath issues such as water treatment.

“These animations can be used to train the millions of health workers in Sub Saharan Africa, Asia and beyond, aiding the billion people who still have no access to any form of healthcare," says Dr Tom O’Callaghan, CEO of the Irish health organisation iheed Institute, which is behind the platform. "They will be seen on the immense number of cheap tablets and mobile phones now available as training tools across the globe and help reduce the nine million children and 350,000 mothers who die every year from preventable and treatable conditions.”

Developing a global animation library is a major part of the online platform with animations already having been added by producers and studios such as Chocolate Moose Media and Buzzco Associates.

By using a crowdsourcing model, iheed says it will encourage the development of animations that can be customized in many languages to be widely and freely distributed via multiple platforms, including mobile technology, therefore overcoming education and literacy challenges in the field.