Never The Same – Sloth Bear Cubs is the second of two spots for Woodland Park Zoo, Seattle created by Toronto-based agency Crush through WDCW Seattle..
The aim was to come up with a visual style that drew from classic illustration techniques but developed a look that was very contemporary. Crush designer Jullian Ablaza worked with local illustrator Ashley Barron, developing the look of the animals and their environments.
The environments needed to be simple but compliment the animals to flow from scene to scene. Crush senior designer and animator Yoho Hang Yue put together the animation, and created the entire project in After Effects, adding textures to the final piece.
"We wanted a very tactile, traditional feel," says Gary Thomas, creative director at Crush. "The end result was very close to that but allowed for a lot of flexibility."
The first spot, Alive – Lion Cubs is below.