Author: Michael Burns
Author: Integrated CG and complex filming techniques deliver visually stunning spot for RSA and W+K's Honda Civic campaign
We've become used to Honda ads offering high-tech imagery with strong visual impact. This one is no less stunning.
However Johnny Hardstaff's innovative spot for Honda's Civic campaign offers an alternative, 'natural' view, abetted by highly integrated VFX by MPC.
In this lushly-filmed commercial, directed by Hardstaff through RSA films and conceived by Wieden+Kennedy, Honda technicians augment 'the perfect driving experience'.
Using complex filming techniques to create the virtually frozen look, the 60-second spot and corresponding 20-second cutdowns for each car showcase Honda’s full Civic Range.
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