Leviathan came up with the ideal way to present an interactive visual and audio feast for BMW's touring marketing event, Ultimate Driving Experience. You can see it an action in the video (above).

The audio developer and car maker, in partnership to deliver luxury in-car entertainment, had to have a co-branded experience that matched the high quality of the goods on offer.

The Chicago-based conceptual design studio used an inflatable dome as a weatherproof installation theatre, projecting immersive content in 360 degrees and using 7.1 surround sound to allow hordes of car enthusiasts to interact with over 80 luxury CG vehicles.

The experiential tour is set to take in eight cities over 74 days, no doubt fascinating thousands of petrolheads in the process.