This quirky animated advert for British Gas and Hive has captured the attention of TV-watchers throughout January, implanting its catchy song into the minds of those who'll listen.

The 40-second ad was created by production company Buck and advertising agency Chi & Partners, and features a rollerskating elephant, an octopus that also happens to be an origami expert and a jogging tortoise, among other characters.

The accompanying song makes little sense, but it's certainly appealing to youngsters and there's no doubt you'll all be singing, "Hive is busy controlling your heating at home" for the next week or two. We apologise in advance.

You can watch the advert above, and then take a closer look at the characters and how they were animated by using the slideshow controls above and right.