Barnardo's approached Nice and Serious to make an animation that communicates the benefits of adoption for both children and perspective parents.
"Not many people realise that Barnardo's can play a key supportive role in the adoption process, so the charity wanted people understand that if they are considering adoption, Barnardo's can help," said Creative Director Matthew Harmer. "In particular, Barnardo's wanted to target people who had been unsuccessful with IVF treatment."
After watching the film, people would be encouraged to visit the Barnardo's website to get more information about the subject.
“After an initial conversation with Barnardo's, we realised that there were already some amazing true stories of successful adoption. Since we prefer communicating through stories, we decided to base the animation on one of these.”