When designing digital and physical products and services, it can be easy to focus your efforts on creating designs that work effortlessly for the completely able-bodied – and by doing this you make them less usuable for those with restricted movement or perceptions, whether due to age or disability.

To highlight this, the Design Council has a new initiative called Inclusive Design that it has commissioned a short animated film to introduce. The film, Inclusive Design: from the pixel to the city, was created by London-based El Carousel and uses a range of 2D and 3D styles to frame interviews with designers from different traditions.

Those giving opinions include retired academic Anne Robertson-Ritchie, the Design Council's chief design officer Mat Hunter, automotive designer Niels van Roij, graphic designer Lottie Crumbleholme, and Rama Gheerawo and Peter Ziegler from the Helen Hamlyn Centre for Design at the RCA.

Designs mentioned in the piece include the iPad; the zero-emission London taxi and the Ford Focus, where the car's creators had their movement and vision restricted to match that of many elderly people to help them understand how their designs would work for those people.