Design and animation studio PlusOne has created a stop-motion animation for dairy company FrieslandCampina that's super-cheesy (literally).
The Amsterdam-based studio used 1,500 slices of real cheese to animate 'The Circle of Cheese,' a two-minute stop-motion animation that tells the story of how cheese is made, and demonstrates how eating cheese can benefit your body.
The team used water cutting techniques to precisely cut all 1,500 slices into shapes such as people, cows and bicycles, that were then be placed in front of one another to create the animation.
"Cheese is quite a difficult material to work with," said the project's director Cas Prins. "It's fragile and unstable, so we needed to come up with some creative solutions to make it work. So we built a custom set on a 45 degree angle so that it would give more stability."
If you, like us, are wondering what happened to the cheese afterwards, the sad news is that the majority had to be thrown away because it was no longer safe to consume after being water cut by machinery that normally cuts out metal parts. However, you'll be pleased to hear that the round, foiled cheeses used in the film were taken home by the crew after the shoot. They had cheese sandwiches for lunch for weeks.
To find out more about how PlusOne painstakingly created the 'The Circle of Cheese', watch the 'Making of' video below.
Since starting up in 2009, PlusOne has worked with various clients including Grolsch, Nike, Lotto and Volvo.