Unveiled at midnight last night at Observation Point on London’s Southbank, Samsung’s Super AMOLED ‘Midnight Rainbow,’ which stands at 14 feet high by 26 feet wide, uses the screens of the Galaxy Tab S to showcase the colours of the rainbow- including in the depths of night.

“People can never fully appreciate the intense colours you get with a rainbow because they only see it when there is some kind of light,” said President of Samsung UK & Ireland, Andy Griffiths. “The fantastic screen of the Galaxy Tab S is one of its key features. It genuinely offers an unrivalled visual and entertainment experience, and we thought what better way to showcase this than to recreate something that is universally recognised for colour - a rainbow – using those very screens.”

Samsung’s Midnight Rainbow will be at Observation Point on London’s Southbank until 4pm today.

To celebrate the installation, Samsung is also building a rainbow on its twitter timeline throughout the day and is inviting members of the public to retweet their favourite colour of the rainbow using the hashtag #MidnightRainbow to be in with of a chance of winning a Tab S for themselves.