One of the hardest aspects of childhood bullying to get people who've never experienced it to understand is how relentless is can be. With online communication between older children and teenagers being essentially a normal part of life now, those being bullied can't find respite even when at home.

To help those in the media understand this better, Toronto-based BIMM created a campaign for the Canadian Safe Schools Network that targeted ads at journalists, bloggers and other 'influencers' in the country – ads featuring insulting slogans such as 'Life is good. You should get one' and 'That shirt makes you look stupid'.

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