London-based agency SomeOne has brought the Glasses Direct brand to life in a new online and mobile campaign

Tasked to take the brand 'beyond the purely transactional', the agency worked with experiential studio SomeOne/Else to make the process of buying online not only more enjoyable, but also a more elegant, curated experience.

An entirely new strategic visual brand identity was developed to be deployed across multiple channels - both digitally responsive over many devices - but also through the packaging and entire customer journey.

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