The web's simplest sex-based domain name - sex.com - has been sold for a reported $13 million (£8.3 million).
A company from the Caribbean called Clover Holdings is behind the bid, according to the BBC. It's not yet clear what Clover plans to do with the sex.com site (though I think we can all take a guess).
It's certainly no small chunk of change, even in the high-stakes domain game. In fact, if the sex.com sale goes through - it still has to be approved by a court - the name stands to be one of the most expensive in the history of the net.
The last sale of sex.com is also among the grandest domain transactions of all time. Back in 2006, original sex.com owner (and Match.com founder) Gary Kremen sold the domain for $12m. The company that bought it ended up declaring bankruptcy, leading us to where we are today.
So if sex.com is worth $13m, what other domain names can fetch that kind of cash? According to some records, the current top dollar-grabber is internet.com. A company called QuinStreet reportedly bought the domain for a cool $18m back in '09. QuinStreet is also said to have forked over $16m for insure.com that same year.
Other high-priced names, according to industry magazine Domain Name Journal (as reported by ABC News):
- Fund.com: $9.99m
- Porn.com: $9.5m
- Diamonds.com: $7.5m
- Slots.com: $5.5m
- Toys.com: $5.1m
- Vodka.com: $3m
- Candy.com: $3m
- CreditCards.com: $2.75m
- Computers.com: $2.1m
- Seniors.com: $1.8m