A new gaming startup aims to turn the iPad into a more social, 3D educational gaming environment for kids. And its Reflective Artificial Intelligence technology looks like a lot of fun.

Tangible Play, founded by ex Googlers, is launching its inaugural product, Osmo in a crowdfunding campaign.

Osmo aims to “unleash the boundaries of the screen” and expands the playing field onto any surface in front of the connected tablet by turning any real world objects – pen, paper, clay, blocks, etc – into a digitally connected game piece that can interact with the digital device.

Osmo comes with three interactive games built from the ground up called Newton, Tangram and Words. All use Osmo's Reflective AI and encourages creative thinking and social interaction.