Design agency KentLyons has launched Macmillan Coffee Finder for iPhone, iPod touch and iPad.
The Macmillan Coffee Finder was created for leading charity Macmillan Cancer Support to help promote today's annual fundraising event - the World's Biggest Coffee Morning.
The application is designed to help users find the best cup of coffee nearest to them. Starting off with over 900 cafés and coffee shops reviewed and rated around the UK, users can discover exciting, intriguing and fun places to meet up and have a coffee insists the makers.
The event tomorrow (Friday September 24) aims to encourage people to get together to have fun, make friends and raise money for to help people affected by cancer.
The Macmillan Coffee Finder key features include rating the cafés by giving them a mug rating, options to upload pictures of the café, the pastries, the view, plus the ability to comment on them too.
With filters, users can find coffee shops with gallery spaces, Wi-Fi, toilets, alfresco seating and organic produce.
With Augmented reality technology, users can hold up their iPhone and see a mug representing the café floating in front of them. Users can also have a favourite coffeeshop that’s not listed they can send it to the editors.
"We wanted to come up with an interesting and fun tool for users which also helps Macmillan to spread their message whilst making it easy for people to donate, and take part in World’s Biggest Coffee Morning," said Noel Lyons, at Kent Lyons.
Available from the Apple iTunes App Store, Macmillan Coffee Finder is free and requires the iOS 3.1 Software Update or later. Alternatively, to simply make a donation to Macmillan simply text 'cafe' to 70123 and £3 - the cost of a coffee - will be donated to Macmillan.
Formed in 2003, KentLyons is an London-based graphic design agency. The company works on a wide variety of creative projects, including branding, print, interactive and environmental design.
Clients include Channel 4, Taschen, D&AD, LV, Booktrust, The Design Council and Westfield. KentLyons were responsible for last year’s Get London Reading push that saw the massive street campaign bringing literature to the streets.
Launched earlier this year, Get London Reading for the Get London Reading Campaign, run by the Booktrust, is an free augmented reality iPhone application. Available from the Apple iTunes App Store, Get London Reading is free and requires the iOS 3.1.3 Software Update or later.