The world's largest pop-up book has been created in Los Angeles to bring New Zealand-based fantasy locations used in The Hobbit: The Desolation of Smaug to life.
Peter Jackson's digital effects company and the visual effects team behind The Lord of the Rings and The Hobbit, WETA Digital, worked with Warner Bros. owned production company 3 Foot 7 to help Tourism New Zealand build the giant book, which tells the story of how the country became Middle-earth in The Hobbit Trilogy.
Using pieces of the actual movie set and multimedia elements such as projections of footage from the real locations where the films were shot, Tourism New Zealand constructed Hidden Bay, Forest River, Lake Town and Beorn's House as part of The Book of New Zealand to demonstrate that those locations were not created using special effects, but real-life landscapes.
Guests could step into the book – which was also part of the world premiere of the upcoming second instalment in The Hobbit Trilogy - to physically explore the locations and their relationship with New Zealand.
Tourism New Zealand also created a clever accompanying short film for the opening ceremony of The Book of New Zealand (below).
The Hobbit: The Desolation of Smaug is set to hit cinemas on 13 December.