Staff Writer at Digital Arts and Macworld. Ashleigh is also a book blogger, duck collector, Galaxy Defender and Potterhead (that’s a mad McFly and Harry Potter fan to you and me).
TfL's website has been given a big makeover, complete with a new, responsive design. With 250 million visitors per year, each looking for information tailored specifically to their journey, it was no easy task. We spoke with TfL's Head of Online, Phil Young, to find out more about the redesign process and its challenges.
Rather than commissioning a design studio to redesign the website, TfL used a team made up of several in-house designers and some framework suppliers. "We wanted the best blend of our own people and those who've worked on other sites to get the best possible outcome with the new site for customers," explains Phil. "In the end we'd pretty much forgotten what badges people were wearing and delivered it as one team."
That team worked together to bring a new look and feel to the website, introducing a different and hopefully better experience for users.
"The approach started with a number of digital experience principles, which come from what our customers want from us and from our business objectives," Phil says. "Choosing responsive design and approaching from a 'mobile-first' perspective were two defining decisions."
"However, we can't forget that we have a rich design heritage which follows through in fonts and colours," Phil continues. "So the final design is a combination of form following function for simplicity, ease of use and touch optimisation, but overlaid with a London feel."
Use the slideshow controls above and right to find out more about how TfL's new website was designed and take a look back at TfL's previous website designs from as far back as 2002.