Central Saint Martins’ grad show is still considered the most prestigious in the UK – a showcase of work of the best and brightest creative graduates, some of whom will go onto become industry leaders.
I’ll reserve judgement on that until we get a chance to see a wider selection of this year’s work at the forthcoming D&AD New Blood and New Designers exhibitions – but the standard is high, and on a par with the last few years. What’s changed is the work itself and the way it was presented. Split by theme rather than discipline – which is a good move considering most students are encouraged to work across forms – it’s the digital work that stands out.
I saw a limited amount of the kind of traditional illustration and graphic design work that permeated previous years – and no-one who’s going to be an instant hit like 2013’s Edward Carvalho-Monaghan. Instead, the most obvious breakout work was an interactive project by duo Ben Silvertown and Sidney Lim (here left and right respectively), aka Double Dare. Their Surge project for a D&AD-supplied BBC brief saw them create a Buzzfeed-style site presenting Auntie Beeb’s stories in a way that’s stimulating and accessible for millennials.
The project has already got them a D&AD Student Award and job offers from the likes of the BBC – though the two are wisely considering their options.
Read on for more design, digital and illustration work from the CSM 2015 grad show.