Google UK and Ireland has launched its own quarterly online magazine, Think Quarterly, saying that "in a world of accelerating change, we all need to take time to reflect."

The first issue of Think Quarterly is already freely available online and has a page-turning system that uses Issuu's digital magazine platform. Articles are also available as standard web pages. The magazine is dedicated to data, including data obesity, data impotence, data overload and open data.

"Think Quarterly is a unique communications tool that brings together some of the world's leading minds to discuss the big issues facing businesses today," the magazine says on its Twitter bio.

The magazine's Twitter feed says it launched on March 21, though there is no mention of the magazine on Google's blog, Twitter feed, Facebook page or newsroom.

In a note on the magazine's website, the managing director of Google's UK & Ireland Operations, Matt Brittin, said, "Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters."

The reason the company dedicated the first issue to data was to figure out "amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly," he said.

The next issue of Think Quarterly will be available in May, followed by the third issue in July and the fourth in October.