What do you get when you combine dog gifs with catchy dance tracks and customisable backgrounds? A hugely shareable and rather fun advertising campaign for dog treats, of course.

Misfits, a new line of Canadian dog treats, enlisted the help of creative ad agency Proximity Canada to create the interactive Dog Gif Party launch campaign, which lets visitors create their own dog dance party using cute dog gifs.

Visitors to doggifparty.ca are faced with 15 dog gifs to choose from, each of which can be resized and repositioned on a choice of four different backgrounds or a photograph uploaded by the visitor.  Those dogs can then dance to a choice of four different songs.