Aiming to create the experience of seeing sounds, Fake Love created PLAY, a sonic interactive experience for Sonos wireless music systems.
Taking place at the Hohner Building on Broadway in New York and at the Sonos studios in Los Angeles, PLAY was conceived by the experiential agency to bring to life Sonos’ tagline Fill Your Home with Music.
A Sonos system is designed to enable users to wirelessly control any song in any room of the house. In collaboration with installation artist Aramique, Fake Love conceived and created an experiential installation that combined digitised colour washes, inventive lighting, bold fabrication and art direction and the latest wireless sound technology, to demonstrate how Sonos works.
Fake Love created pure white representations of a typical bedroom, bathroom, dining room and living room, each with a Sonos wireless music system and an iPad loaded with the Sonos app for visitors to try out.
To create the experience of seeing sounds, Fake Love constructed a custom algorithm to transcribe the audios into visuals.
Upon entering into a room, each visitor chose a music track and watched as audio-generated colour washes and vibrant animations were projection-mapped onto the walls and furniture of the room – creating a completely immersive music colourscape.
Additionally, visitors were allowed to change the colours of each room by touching the customised Sonos speaker. They also had the opportunity to hashtag Instagram photographs of themselves enjoying the experience; which then appeared within the picture frames inside the installation.