Beck's, the beer brand with a long history of supporting the arts, has announced the Green Box Project. This begins with a series of 30 augmented-reality 'installations' across three countries by artists, designers, musicians and other creatives -- and then the project is opened up to anyone to pitch for part of a commissioning fund (of an unspecified amount).
In seven locations across these countries -- London and Manchester in the UK; New York, Los Angeles and Miami in the US; and Milan and Rome in Italy -- Becks is placing large green boxes. Similar to the hidden AR installations in William Gibson's novel Spook County, from these locations visitors can view digital installations 'projected' onto their environments by looking through their smartphones and tablets, using the free Beck's Key app (which is currently for iOS only, though Beck's says it will release an Android version soon). For example, from today you can see Belgian artist's Arne Quinze's flame sculpture as part of the Statue of Liberty (as shown below) by visiting the green box in New York.
The project is curated by photographer Nick Knight and musician Sam Spiegel. In London, you'll see artworks from July 18 from the 'operatic house' act Austra (who are also playing at Cargo on Thursday), Glaswegian record label and art collective Lucky Me from July 25, and the psychedelic art rock band Warpaint from August 29. In Manchester, you can find an AR installation by artist Petra Storrs. Around the world, you'll also find installations by interactive design wizards UVA (Miami), jelly sculptors Bompas and Parr (New York City), and fashion designer Hussein Chalayan (Milan).
The locations of the green boxes can be discovered by using the app.
Submissions to the open competition are through the Beck's website. Anyone can enter -- no technical experitise with AR is required -- and the company says that it's not placing any restrictions on what can be entered.