Adobe has revealed that its working on a new viewer technology to bring interactive versions of magazines to life. It was developed with input from Condé Nast’s Wired magazine, which recently put out a digital edition for Apple's iPad device, using this new tech.
Adobe’s digital viewer technology allows readers to watch video content, slideshows, 360 degree panoramic images and rotate content in vertical and horizontal modes. According to Adobe, readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.
"We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication," says David Burkett, vice president and general manager, Creative Solutions at Adobe.
The new technology is good news for those who thought Adobe technology and software would never natively appear on Apple's iPad, iPhone and iPod touch. Despite a long fruitful relationship with Adobe, Apple's CEO Steve Jobs recently wrote a long open letter explaining why Flash isn't suitable for mobile devices, highlighting the success of 200,000 non-Flash apps and the potential of HTML5.
Condé Nast meanwhile, believes Adobe's technology will allow advertisers to embrace new interactive features to deliver high-impact brand campaigns, potentially reaching readers in new ways.
"Our partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on iPad," said Thomas J Wallace, editorial director of Condé Nast. "Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months."
Available from the Apple iTunes App Store, the Wired Reader costs £2.99.