The Gruffalo will turn 15-years-old next year, and to celebrate, the team at Aardman Animation have created a wonderfully fun and interactive new website for the best-selling children's books.
Aardman – the Bristol-based creators of Wallace and Gromit - worked alongside digital agency Distinction to design and build the website, which lets visitors explore the Deep Dark Wood that The Gruffalo lives in.
As well as several games such as a jigsaw puzzle and 'Monster Maker' visitors can click objects and creatures in the background to uncover hidden animations and interactive elements.
Written by Julia Donaldson and illustrated by Axel Scheffler, The Gruffalo has won numerous awards since it was published in 1999.
"It was really exciting for us to be able to work with such a well-loved character and Axel's beautiful illustrations," says Aardman producer George Rowe. "We really tried to give the interactive area the feeling of one of the books, letting kids find the animals and acorns hidden in this rich digital environment."