Wednesday 10 Jan 2007 - 08:54
Don't call it a computer company. Speaking at Macworld Expo Tuesday, Apple CEO Steve Jobs announced that Apple is dropping the word "Computer" from its name to become "Apple Inc."
"The Mac, iPod, Apple TV and iPhone . Only one of those is a computer. So we're changing the name," said Jobs.
Formerly Apple Computer, the name change reflects the company's newfound emphasis on consumer electronics. Jobs revealed the change following announcements on the new Apple TV and iPhone, with no new Mac configurations announced whatsoever.
Mathew Honan
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