Wednesday 02 Feb 2005 - 12:04
A poll of branding professionals has found that Apple is the world’s most influential brand, dethroning Google, last year’s winner.
The survey of just under 2,000 brand managers, ad executives and academics threw up a surprise by ranking Al Jazeera in fifth place. Ikea and Starbucks were ranked third and fourth respectively.
The poll is undertaken every year by Interbrand and is published on their Web site brandchannel.com
Ebay was a notable new-entry at number nine and other brands in the top ten were Mini, Virgin and Nokia. The last entry in the top-ten, Coca-Cola, has been on a gentle decline in the poll for the last few years.
Worryingly for Sony, they appear nowhere in the top ten at a time when they’re in direct competition with Apple in several markets, notably against the iPod. In 2001 they were the ninth-ranked global brand.
Sony does top the chart for Asia-Pacific brands though -- the poll lists the top ten brands for Asia-Pacific, Latin America, Europe & Africa and the US & Canada separately, as well as the global rankings.
The top ten European brands are: Ikea, Virgin, H&M, Nokia, Al Jazeera, Mini, Puma, Zara, BBC and Audi.
Dan Sullivan
Keep up-to-date with the latest creative news -- click here follow @digital_arts on Twitter.
Submit to:
Click here for the latest reader comments