Monday 13 Jul 2009 - 14:08
Mainframe has animated three virals to promote Tomas, a book written by Ministry of Sound co-founder James Palumbo that offers an aggressively challenge to the present financial turmoil’s moral corruption. The virals -- Champagne Jungle, Hank, and Cocks Away -- bring the book to life by animating its controversial illustrations and are being seeded across sites such as Kontraband and Daily Mash from July 10.
Mainframe worked with Ministry of Sound’s brand innovation group, MSHK, to create the virals. MSHK supplied single frame illustrations, crafted by Breed London’s Neal Murren, as reference. Mainframe then had to turn each still into a one-minute animation.
Mark Warrington, Mainframe’s director and animator, addressed the challenge of turning one still into an on-the-move sequence by deconstructing each still into its component parts in order to create backgrounds and other elements that could be extended over a timeframe.
Warrington also created new backgrounds and elements, whilst staying true to the book’s original illustration style and narrative, to make the final scenes more dramatic. In total, the project required just under three months of After Effects work.
Digital Arts Staff
For more information see the Mainframe Web site.
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