Wednesday 12 Nov 2008 - 10:21
Thr first 'timesculpture' ad on national television has been created by Hungry Man and The Mill for Toshiba. The spot can be seen here.
Timesculpture is a progression of the ‘bullet time’ technique made famous by films such as The Matrix. Rather than showing a 3-D rotation of a still moment, this new filming process manipulates moving snapshots of time using Toshiba technology.
The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Once the rig was built, four focus pullers spent three days focusing and aligning all 200 cameras.
Over 20 TB of video data was created, taking over 336 continuous hours to process. New offline and online editing software had to be specifically built for the job at The Whitehouse. Final post was completed by The Mill.
The soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped the NME’s 2008 Cool List last week.
The full 60 second spot premiered on November 10 on ITV and Channel 4 for one week. It runs for a full three weeks on Sky television.
Digital Arts Staff
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