Tuesday 01 Jul 2008 - 10:29
From today giant cross-track screens -- the equivalent of 14 ft TV screens -- will beam soundless commercial content in full motion and HD quality at 23 sites at five of the busiest stations in the capital’s centre. The company behind the screens, CBS Outdoor, says that this is a world first in terms of its screen size and sophistication.
Piccadilly Circus, Bank, Liverpool Street, Euston and Bond Street have all been fitted with the hi-tech projectors and giant screens, each linked to a new digital advertising network enabling partners to remotely update their messages on a 120-second loop. The partnerships will run for a minimum of six weeks from 30th June.
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners
Digit Staff
For more information see the CBS Outdoor Web site.
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