In Egypt, women only make up 23 percent of the workforce. UN Women Egypt has found a perfectly clever way to demonstrate just how much of a minority women are with these Where’s Wally inspired illustrations. 

Instead of finding Wally however, the UN Women campaign consisting of three ads titled Finding Her, challenge the read to find one woman across three major up-and-coming industries in Egypt – science, high-tech and politics.

Go on, see if you can spot the woman in this illustration of Egypt's high-tech sector.

The campaign fits under the umbrella of the UN Women’s global campaign Planet 50-50 by 2030-Step it Up for Gender Equality, which calls upon governments to address the challenges for women. 

The illustrations mark the beginning of a range of activities to be carried out in the weeks following International Women’s Day on March 8.

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