This week, Digital Arts and sister publication Macworld, attended the New Designers 2010 exhibition at the Business Design Centre in Islington, London. The event, which runs until Sunday 11 July, showcases some of the best creative work from new graduates across the UK.

Among the students we chatted to was Sophie Evans, a BA (Hons) Graphic Student graduate from South Essex College.

Q. You are leaving college at a difficult economic time, what are your work expectations?
Well ever since I finished my second year of university I have been on the lookout for internships and placements. Its only since I've graduated and taken part in D&AD New Blood and New Designers graduates shows that I've been inundated with offers for interviews for internships and opportunities. But before this happened I wasn't expecting to find much work at all, and was in the process of thinking of a back up plan to be a teacher.

Sophie Evans - Graphic designer/Illustrator

Sophie Evans - Graphic designer/Illustrator

Sophie Evans - Graphic designer/Illustrator

Q. Do you think college has prepared for work?
I'd like to say yes, but realistically I would have to say no. There wasn't much help in how to find work placements/internships/jobs or how to approach companies. It was pretty much trial and error in my first and second year. The interviews that I did get, within the industry, gave me feedback (both good and bad) and tips on where to look and what to change about my approach. Which is always welcomed!

Q. How do you think the New Designers showcase might help?
Coming from a lesser known college like Southend, New Designers helps attract industry professionals from all over and the chance to have your work seen by thousands of people who are into the same things you are, how often will that happen within the first few years of graduating?

Sophie Evans - Graphic designer/Illustrator

Sophie Evans - Graphic designer/Illustrator

We had our first graduate showcase at our college and even though we mailed out a whole load of invitations to agencies/designers in London we didn't get a very good turn out, whereas New Designers especially was a good chance to network with not only industry but also last years graduates, who are more than happy to share their experiences with graduating and looking for jobs/work experience.  

Q. And where would you like to be in a year's time?
Ideally in a junior designer role within an exciting agency, earning money!

Sophie Evans - Graphic designer/Illustrator

Q. In an ideal world, what would be your dream job?
In an ideal world I would love to work for someone like Peepshow or Airside. Really like their illustration style, in particular Chrissie Macdonald's paper work that was done with Peepshow.

See more of Sophie Evans' work at www.iamsophie.co.uk. New Designers runs until Sunday 11 July at the Business Design Centre in Islington, London.