The poster campaign for Pride in London's 2017 celebration of LGBT+ community featuring work by some of the UK's leading illustrators has been partially withdrawn after causing offence.
The campaign, commissioned by agency WCRS, saw quotes turned into 30 posters featuring artworks and lettering by the likes of Cachetejack, Supermundane, Pete Fowler, Craig & Karl, Alec Doherty, Thomas Hedger, Owen Gildersleeve, Tobias Hall and many more.
Some viewers accused the quotes of insulting LGBT+ people, stereotyping straight people and generally having tin ear for how we talk about sexuality in 2017. Since then Pride in London has apologised and removed some of the posters.
"It is clear we misjudged the content of some of the messages in this poster series, undermining the individuality, importance, and dignity of the LGBT+ community," Pride in London said in a statement to the BBC.
"This was never our intention, and we are genuinely sorry to have played any part in something that appears to devalue our own community, and have removed these... images from our campaign."
The posters that appears to have caused most offence was this one which reads 'Being Homophobic is so Gay'.
We're not going to name the illustrator behind it (or any of the other removed posters) as they were commissioned by Pride in London - and therefore it's likely they would assume that the language in the poster was considered and deemed acceptable by LGBT+ communities. They also donated their time and skills for free.
The other three removed posters were all featured 'positive' messages aimed at straight people. This poster aimed at straight people - saying 'My gay friends make me more attractive by association' and also featuring artwork from a well-known up-and-coming illustrator - was also removed.
From here we'll be featuring the remaining posters, which present a more positive view of LGBT+ people. They will also be available from the Tate as part of their Queer Britain exhibition.
Pride marches will take place over summer across the UK – a whole 50 years since parliament first voted to start legalising homosexuality - with the main London parade on Saturday July 8.
Image: Owen Gildersleeve
The campaign includes two phases titled Hate and Love. Hate will take manifestation with Guerrilla-style fly posters spread across London neighbourhoods. The posters illustrate the struggles of anti-LGBT+ hate crime in London with heart-breaking personal stories from those affected. The poster will be accompanied by statistic led taxi-tops, an event and a "covert take-over of Wi-Fi networks", although we’re not quite sure what that means.