NEoN 2010 is a seven-day international digital arts festival featuring moving image, performance, music and technology driven arts. NEoN stands for North-East of North, as the festival is set in Dundee,  Scotland.

The organisers say that the over arching theme this year is Character. The festival will be 'evaluating the abstracted or physical agent in a work of art; investigation of the fictional or psychological systems; observation of the unit of information, symbol, sound or written language.

'NEoN intends to explore the notion of collaboration between visual art, information communication, media production and gaming that will expand digital development and knowledge.'

The programme include talks, workshops, exhibitions, commissions, screenings and performance around Dundee. Notable creatives taking part include Japanese artist Akinori Oishi, graphics duo Tado and artists from the eponymous Berlin-based project Pictoplasma. Speakers include Designers Republic-founder Ian Anderson and artist/entrepreneur Lars Denicke.

Topics covered at NEoN include new business models, digital developments and latest production techniques. The festival will also showcase new technology, new software and new art forms.