London-based illustrator and artist Matt Lyon (or c86 as he’s known online) is behind the visuals of Tommy Hilfiger’s massive new campaign – Tommyland – to promote the clothing brand’s Spring/Summer 2017 range on the runway in LA. 

Tommy Hilfiger’s creative team approached Matt’s agency, Jelly London, to work with Matt on the visual identity for their second in-season runway show. The show took form as a large-scale, festival-inspired event along Venice Beach, even described as a “miniature Coachella”.

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