The latest issue of the visually-led Kult quarterly blends arts and science in an exploration of machines that help make the world go round and offers a glimpse into the future. It also serves to highlight new young and upcoming artists from Asia and across the world.
Created in collaboration with General Electric (GE) and ad agency BBDO, the magazine invited artists to bring to life the achievements of GE's machines. Featured are inventions that help power our homes, diagnose illness and move people and goods. They includes famous machines such as the Voyager 1 spacecraft, and lesser known ones like GE's powerful 12-series Locomotive.
“Everyday we use machines to make our lives easier, so much so that we often take them for granted,” said editor Steve Lawler. “This issue explores the engineering feats that take the dreams of science fiction and turn them into science fact.”
Jackie They of BBDO said the collaboration “was designed to showcase GE’s mind-blowing technology and have it represented in an accessible way, through Kult’s unique personality.”
The issue also contains a series of fantastical futuristic inventions that have yet to be realised, but are inspired by unlimited imagination. Selected artworks have been made into short motion graphic vignettes. Available online and for international purchase, the magazine is distributed at the Kult Gallery as well as 100 locations around Singapore.
Image, a detail of the artwork by Mojoko, who's based in Singapore.