A travelling exhibition that comes to London this week celebrates the cult Lomography camera the Diana, featuring customised versions created by leading creatives including Rob Ryan, Jody Barton, Jon Burgerman, and Kate Moross.
'Lomo' cameras have gained cult status in recent years thanks to their 'imperfectly perfect' images, which are typically colour-drenched, low-fi and with unpredictable contrast, giving a retro, authentic feel. The manufacturer, Lomography, has capitalised on the cameras' hipster status, releasing a slew of special editions and customised versions.
The Diana World Tour started in Hong Kong and has travelled to Tokyo, Seoul, Porto, Lisbon, Madrid, Barcelona, Paris, Shanghai, Beijing, Guangzhou, New York and now London. It is at the Lomography Gallery Store April 2-30. As well as featuring cameras customised by illustrators and graphic designers, it includes models by graffiti artist Ninety, fashionistas Philip Treacy and Tatty Devine, and others.
For more information visit the Lomography Gallery Store website.