Author: Michael Burns
Author: Advertising mag Lürzer's Archive unveils the fifth edition of its special collection
Lürzer's Archive magazine has unveiled the fifth edition of its special collection, 200 Best Illustrators Worldwide, representing the artistically sophisticated craft of illustration in advertising.
About 1,050 illustrators submitted their works for consideration, drawn from 67 countries.
The 200 best works are now presented in the book, divided into categories such as advertising, cards, books, posters and products.
40 nations are represented in the book. The USA came first with 46 illustrators, Germany follows with 25, while the UK took third place with 18 artists.
Editor-in-chief Michael Weinzettl carried out a preselection of the submitted works. The jury members then assessed both creativity and draftsmanship of the illustrators.
As well as Weinzettl, the jury consisted of Matthew Eve (art/design historian and illustrator), Craig Frazier (illustration designer for NY Times, Time Magazine, The Wall Street Journal, Adobe, U.S. Postal Service), Anne Telford (editor-at-large at Communication Arts), Gideon Amichay (founder and CCO of NO, NO, NO, NO, NO, YES, New York and teacher at the School of Visual Arts in NY) and Tolga Büyükdoganay (CD and AD, Ogilvy & Mather/ Frankfurt am Main).
“A frequent problem with periodic publications such as this title is that one tends to come across the ‘usual suspects’ over and over again”, said Weinzettl. “I am thus particularly happy to report that a stunning total of 130 artists showcased in this volume have appeared in none of the previous editions of 200 Best Illustrators Worldwide.”
The fifth edition of 200 Best Illustrators Word-wide is available now from www.luerzersarchive.com. and magazine and book stores.