You can now download Adhemas Batista's artwork Colours To Defy Gravity, which combines typography, illustration and photography – which is avaible for today only.
Colours To Defy Gravity can be downloaded for free from tenbyfotolia.com tomorrow only as part of the Ten campaign from Fotolia. Watch the video above to learn more about the creative behind it.
Los Angeles-based Adhemas’s work is awash with shimmering colours and rhythmic vibrations of his native Brazil. An art director, illustrator and designer in one, he prefers to define himself as a “seller of colours”.
Adhemas (below) developed his strong, colourful style in 2004 working with ad creator Marcelo Serpa on a project commissioned by the Havaianas brand. He has since gone to win a Cannes Golden Lion in the Conception category at the 2009 Cannes Lions advertising festival, and worked with clients including Danone, General Motors, Microsoft, Nestlé, Nike, Nokia, Pepsi, Puma, Unilever and Volkswagen.
Born in São Paulo in 1980, Adhemas has been living with his family in Los Angeles since 2006, and has set up his own studio there. He says he remains faithful to his origins: “I think our environment and personal experiences directly influence our life as artists or designers. My work is probably more Brazilian than I am. I can be very calm and serious, while my work is happy all the time”.
This work began with Adhemas looking for images to create the composition on Fotolia.
"I found the photo of a girl, floating and posing like an X," he says. "She couldn’t have been more perfect, the X being the Roman figure for 10. Besides, the girl’s position suggests a graphic explosion behind her.
"I inserted manga and comics references and mixed them all. This allowed me to create planar shapes, with volume and light. This work is a chaotic graphic explosion evoking the urban and youth culture, a kind of energetic rebellion, with bright colours and complex shapes”.