The 'Heart Jelly' campaign allows those in love to send the object of their affection a personalised version of the video via Twitter. The video (above) features a cheeky Cupid making people amorous around the world. The campaign was created by Jelly along with NeverBland and Massive Music.
"I have wanted to animate my collages for some time now and this opportunity seemed ideal," says Caroline. "Not only did it mean my illustrations finally got to move, but it also allowed me to collaborate with so many talented people. People who added life to my work!
"Valentine’s Day is an interesting event in the year. It’s a bit like Marmite. You either love it or hate it! So I didn't want anything too romantic or slushy. Just the chance to have a bit of a giggle about the idea of Cupid, or rather several Cupids, causing mischief by showering love hearts all over the world."
If you want to liven up your love's day without appearing sentimental, you can send her the film at heartjelly.jellylondon.com
Non-cheesy Valentine's Day projects are few and far-between this year, but we did like these two limited-edition prints from Man-Tsun and Miss Led.