World-renowned graphic designer Neville Brody in collaboration with developer Londonewcastle has announced that he is acting as director for the first Anti Design Festival.

Taking place in various venues on Redchurch Street in Shoreditch in London, the ADF has been created as a direct response to the London Design Festival as it runs on the same dates as that established arts event. It aims to shift the focus from getting bums on seats to brain food and has enlisted the likes of furniture designer Daniel Charny, programme maker Cecillia Wee, British painter Stuart Semple and Kiki and Loulou Picasso, founders of the Bazooka group.

It will include talks, movies, installations and artwork and a series of evening events. The ADF will also feature the world’s first Microplex, a five-seat cinema showing a programme of short-form experimental film and the first issue of AD Magazine will also be published to commemorate the event.