Creatives Unite for Japan is a new project from the Art Directors Club (ADC), One Club and leading digital agency AKQA that aims to raise money for victims of the recent earthquake and tsunami in Japan.
The ADC says that Creatives Unite for Japan is strictly a donation programme, with each organization featuring a banner on their home pages and a driver for donations such as this one. Donations go to fund The Ashinaga Foundation, a non-profit organization formed in 1963 that provides aid to children who have lost parents due to hardship, economic or natural disasters.
“This is not a call for entries, it’s a call for a cause,” said Rei Inamoto, chief creative officer, AKQA and ADC board member who developed the programme mission and designed the logo (below). “Because right now, Japan does not need ideas that win gold, silver or bronze Cubes or Pencils, they need our support. We urge fellow creatives around the world to unite in rebuilding Japan. This tragedy was unpredictable, but as a forward-thinking industry, we can create a hopeful future.”
The impetus for the programme came from Kaede Seville, a New York-based Japanese journalist who covers advertising and first approached the organizations with the idea of an industry support effort.
You can donate through PayPal here.