The London wing of global creative agency Moving Brands has created an electronic Christmas ornament that taps into some of our favourite emerging hackable technologies – and you can get to play with them too.
Moving Brands says it created the MB Joule project to bring its design and development teams together on a festive project, which also gave them a chance to play with the possibilities of tech that's still in its relative infancy such as conductive inks.
The creatives also got to play with papercraft using laser-cut card, batteries and BlinkMs – bright LEDs with an embedded control module that runs pre-programmed light sequences. And it should come as no surprise that these are programmed using an Arduino. When a joule is folded into shape, its electric circuit is completed, and the LEDs light up, forming a glowing holiday ornament.
The only hip tech missing in MBJoule is 3D printing – but then the firm did create a 3D printed chocolate advent calendar last year.
What you can play with is a bit simpler. Moving Brands has built a microsite that allows you to design your own MB Joule, and then print it out as a paper ornament – or apply conductive inks, a battery and some standard LEDs. On a tech level, the site includes 3D rendering, persistent storage, and dynamic output of vector graphic files.
You can create your own MB Joule at joule.movingbrands.com.