Clifford Richards is 82, and is still producing really fun graphic design work – the latest of which is this rather lovely colourful watch created to coincide with the London Design Festival 2016. Clifford – or 'did you mean Cliff Richard', as Google calls him – was commissioned by timepiece brand Mr Jones, which is based on the Oxo Tower on the South Bank.

Clifford isn't as well remembered as some of his contemporaries from the 1960s, likely because he quit creating works for brands for producing his own products - though his colourful design work has a place in the V&A Museum's permanent collection. His work is unashamedly bright populist – even back in his commercial days created for things you'd think of as products rather than brands, and an antithesis of the often-po-faced serious graphic design work you'll see in many big tomes celebrating 60s graphic design.

He designed album covers for Sandie Shaw, wrapping paper for Paperchase and even now designs metal cabinets and postboxes for The Original Metal Box company. He's also designed slot-together products including a build-your-own clock for the V&A Shop.

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