Wit and graphic design is a winning combination. Whether it's branding, political, or social, wit displays a keen intelligence that catches people’s eye, if not their mind. 

Wit is a natural aptitude for using words and ideas in a quick and inventive way to create humour. Whether that’s to provoke serious thought or just cause a light chuckle, designers in an upcoming exhibition for London Design Week have cleverly mixed image and text to create inventive thought, perception and insight.

The Partners have edited a book celebrating this powerful relationship and a free, interactive exhibition of the work included in the book will be held on Friday in the Gallery at Foyles bookshop in Charing Cross, London.

The Phaidon book, A Smile in Mind, presents the intelligent playfulness of talent such as Noma Bar, Dominic Wilcox and Robert Brownjohn.

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