UK-based design studio SomeOne has created the brand identity for a new, government-funded early payments platform, working with SomeOne/Else to launch a beta website for the upcoming service.

The platform, named URICA, is designed to help suppliers get paid on time, or even early if they want to, so smaller businesses in the UK can avoid getting into debt with banks or finding themselves without money for three months, for example.

SomeOne took inspiration from placards to create the messages seen throughout the visual branding of URICA, which is carried across to the responsive website developed by SomeOne/Else. The website features fun, brightly coloured scroll-based animations to help explain how URICA works.

To find out more about URICA, which is set to launch in April, and to take a look at SomeOne/Else's website design, visit urica.biz. For a closer look at some of the visual branding by SomeOne, use the slideshow controls above and right.