The Children’s Hospital Charity has a new identity and website, as well as a new-look mascot, made possible by three Sheffield-based design firms.

The rebrand comes with just a year to go until the end of the charity’s Make it Better appeal, which needs to raise £10m by spring 2016 to transform The Children’s Hospital in Sheffield with a brand new wing and world-class facilities to match the hospital’s world-class care.

David Vernon-Edwards, director of The Children’s Hospital Charity, said: “This is a crucial time for our charity. Our new identity will enable us to stand out so that the general public, community groups and businesses will stop and listen to those true and often miraculous stories of young patients who have overcome illness and adversity thanks to the care that they received at our hospital.”

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