At a special ceremony tonight in London’s Shoreditch, D&AD revealed the winners of this year’s New Blood Awards.

With 288 winners from 49 countries, this year's awards were the most popular and most international yet, according to the non-profit design and advertising association.

This year, 41 young creatives were the recipients of a Yellow Pencil, with three receiving the ultimate accolade, a Black Pencil.

Black Pencil Winner:  Nationwide – How It Should Be by Greg Ormrod and Thomas Worthington, School of Communication Arts 2.0

What the Jury said: “This fearless concept is a game-changing aspiration for Nationwide and for the industry. A brave reframing of the role of banks, a real opportunity for Nationwide to stand out and a fantastic way of surfacing the brand’s values and bringing them to the here and now."

"An entry to be proud of, with potential revolutionary impact and a simple, clear and hugely relevant idea. Powerful, simple, right, true. If more creatives showed this level of ambition and pushed their clients this far we'd change the world.”

Jury Foreman was Ian Acheson, Director at Plan.

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