Purple Creative has completed another major project for Glenfiddich, creating beauty imagery for the Glenfiddich 21 Year Old and the brand’s exclusive Rare Collection.

Purple has worked with Glenfiddich for nine years, with highlights including the creation of the world’s first virtual distillery tour and the brand’s new visual identity.

For this beauty photography project, Purple commissioned the photographers Ted Humble-Smith and Benedict Morgan.

The two shoots were completely different, but both had complex ideas and involved huge attention to detail.

From the brief to the beauty imagery for the 21 Year Old single malt took four weeks, involving bottles, balloons and lots of paint. 

The Rare collection, worth £1,200 to £5,000 and presented in an Italian hand-made leather box, demanded an image that had to be premium in execution. 

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