Purple Creative has created the logo, branding and packaging for Plant for Peace, a global initiative that aims to bring stability to conflict-torn countries through the creation of horticultural cooperatives.

The first appearance of the logo is on Plant for Peace’s Mulberry & Pomegranate Peace Bars, which are now on sale in the UK, in branches of Waitrose and all Holland & Barrett stores. For every bar or multipack bought, a new sapling is planted in Afghanistan by the Plant for Peace Foundation.

Plant for Peace is an initiative currently focused on Afghanistan, where founder James Brett has singlehandedly hosted seven tribal Jirgas (assembly of leaders) over the past eight years, with a total of 55,000 Elders persuading farmers to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates and other high value horticulture produce instead.

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