The Partners have redesigned the identity of the The Prince's Foundation, Prince Charles's architecture, planning and development charity.
The redesign is part of an overall refocus for the charity, which will "put community engagement at the heart of its work."
"Refreshing the image of The Prince’s Foundation, we created a bold, blue identity which we were able to use in an innovative and striking way to communicate the charity’s ethos of engagement, education and empowerment," says Nick Eagleton, creative director at The Partners. "We are all extremely pleased with the end result and found working alongside The Prince’s Foundation to be an incredibly rewarding experience.”
The identity is used across the charity's print materials, its new website and even pin badges.
To launch the rebrand, The Prince of Wales is visiting Lower Marsh in Waterloo to see an example of projects undertaken by The Prince’s Foundation in the heart of London, accompanied by Prince’s Foundation Ambassador, Kirstie Allsopp.